The Telegraph – Why CGI is now the estate agent’s best friend

They commissioned a computer-generated image of what the house could look like, and within a fortnight the house was under offer – for £69,000 more than the original asking price.

“Inquiries went up, viewings went up and it sold very quickly,” says Berry

The house had been on the market at £630,000. With the new plans and images, it went back on the market at £710,000 and sold for £699,000.

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Sellers are increasingly letting the pictures tell the story. A decade ago, computer-generated images (CGIs) were used solely by developers, and were so bad that private home owners didn’t want them anywhere near their sales brochures. Now some are so good that it is hard to distinguish them from actual photographs.

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